Feeds:
Posts
Comments

This is a little old now, but a great view of what can happen when something goes viral in China! Earlier this year AKQA and Lipton Milk Tea created a viral campaign that was launched on China’s biggest IM and social networking site QQ to celebrate Chinese New Year 2010.

The campaign featured a website where people would select one of three videos (shot in first person) to personalise and send to a friend along with adding a special Chinese New Year greeting that was made of the steam from Lipton Milk Tea. The results were pretty crazy, with over 100 million people sending or watching a view in just a few weeks!

Copy from Digital Buzz Blog

Advertisements