Archive for the ‘Market Intelligence’ Category


  • Objective: To promote Sport B Spring/Summer collection
  • Execution: Using motion detection technology, the virtual dressing room allows users to choose and try on Sport b.’s collection through a web cam. They can also adjust the size and position of the clothes before saving a photo of them in the new look and sharing it with their friends.
  • Unique selling point: Featuring MSN and custom made a series of emoticons, display pictures and backgrounds. Offline shoppers can experience the virtual dressing room at Sport b shop in CWB and download thier personalised photo later.
  • Media: Website, banner, MSN, Offline shop display support.

Source from Interactive-Marketing.com


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